CAROL M. MONACO

Since 1999, MarketWise Insights, Inc. has been providing strategic marketing and market research that helps clients improve the success of their products and services. Carol Monaco, President of MarketWise Insights, Inc., has over 20 years of experience in market research, marketing planning, product development and definition, and product/service introduction at companies which include Yankee New Media, Digital Equipment Corporation, Boston Edison, and USA TODAY. She brings a unique perspective to marketing and market research through her substantial knowledge of diverse industries and organizations, from emerging technologies to Fortune 500 firms.

With training as a sociologist, Ms. Monaco is able to assess broad market trends leading to comprehensive research and analysis as well as effective marketing strategies for her clients.  

Ms. Monaco’s varied background in marketing roles enables her to bring a greater understanding of clients’ issues to the market research and marketing process.  This breadth of marketing experience results in more actionable research and measurable marketing results for her clients.

Ms. Monaco earned an MBA from Duke University and a BA from the University of Massachusetts.  She is also a former board member of the Society for Professional Consultants (SPC).

For more detailed information about Ms. Monaco's background, please contact her at cmonaco@marketwiseinsights.com.